Project Overview //

Our refresh of Mackintosh & Wylie focused on modernising the brand whilst honouring its established heritage. Working with a legal practice that has served Ayrshire since 1880, the aim was to create an identity that felt more contemporary and confident while still reflecting the trust, professionalism and longevity at the heart of the firm.

Central to the transformation was the iconic MW, which provided a recognisable foundation for the refreshed visual identity. By refining this core brand asset and building a more cohesive system around it, the project helped position Mackintosh & Wylie as a modern legal firm with deep local roots and a long-standing reputation across Kilmarnock, Stewarton and Irvine.

Project Overview //

Our refresh of Mackintosh Wylie focused on modernising the brand whilst honouring its established heritage. Central to this transformation was the iconic MW monogram, which required thoughtful evolution to meet contemporary design standards.

Rather than maintaining the previous stacked arrangement where the M sat above the W, we artfully merged the two letters to create a harmonious, integrated monogram. This careful redesign preserves the brand’s historical essence whilst delivering a distinctly modern aesthetic that resonates with today’s audience. The new monogram serves as the cornerstone of the refreshed identity, embodying both respect for tradition and commitment to contemporary relevance.