Seamill Hydro Health Club

Project Overview //

Working alongside the RAD Hotel Group marketing team, we developed the brand identity for Hydro Health Club, a new fitness and wellness offering at Seamill Hydro. The aim was to create a brand that felt more elevated than a traditional leisure club; something contemporary, confident and premium, while still sitting naturally within the wider Seamill Hydro experience.

With a new gym space, modern equipment and a broader wellness vision beginning to take shape, the identity needed to communicate a clear step forward. Rather than leaning into typical fitness-brand cues, the approach focused on creating something cleaner, stronger and more refined, a brand with enough energy to feel performance-led, but enough restraint to feel considered and long-lasting.

Project Overview //

At the heart of the identity is the HH monogram, a mark designed to feel clean, balanced and instantly recognisable. The thinking behind the icon was to reference the world of training in a subtle, ownable way, with a barbell-inspired cue built into the form rather than relying on obvious or overly literal gym symbolism.

That gave the brand a mark that feels strong and functional, while still staying refined. It carries the energy of movement and performance, but in a more considered way, helping position Hydro Health Club as a premium fitness destination rather than a generic leisure offering.

This simplicity was key. The icon was built to work just as confidently on signage and wayfinding as it does across social media, branded merchandise and campaign assets. Simple enough to scale, distinctive enough to stand alone, and bold enough to help the brand establish immediate recognition.

The wider visual language supports that same idea. Strong typography, confident composition and a bold palette help bring a sense of intensity and momentum, while the overall system keeps everything feeling polished, modern and cohesive.